NiranjanPandit

I run data-driven ad campaigns across every major platform — targeting buyers and investors actively searching for properties like yours. Every rupee of ad spend is tracked, tested, and optimised for the lowest cost-per-lead.

• Google Search Ads targeting "2BHK in [city]" and buyer-intent keywords
• Facebook & Instagram carousel property showcases with retargeting funnels
• LinkedIn Ads for commercial real estate and luxury NRI investor audiences
• Taboola native ads on Times of India, NDTV, and premium news portals
• Retargeting campaigns following website visitors until they convert
• ROAS tracking and budget optimisation across all platforms simultaneously

I leverage the latest AI tools to produce faster, smarter, and more compelling marketing output — from writing ad copy in seconds to generating property visuals and automating repetitive campaign tasks. AI amplifies every skill I bring.

• ChatGPT & Claude for high-converting ad copy, email sequences, and listing descriptions
• Google Gemini for market research, competitor analysis, and campaign ideation
• Midjourney & DALL·E for AI-generated property lifestyle visuals and social creatives
• Perplexity AI for real-time market intelligence and hyperlocal research
• Jasper & Copy.ai for bulk content generation across multiple property projects
• Runway ML for AI-powered video generation and property walkthrough enhancements
• Make (Integromat) & Zapier with AI steps for fully automated lead workflows

A lead without a system is a lead lost. I build and manage CRM workflows that capture every enquiry, auto-qualify and distribute leads to the right agent, and track every touchpoint from first click to deal closed.

• CRM setup and configuration for real estate teams on HubSpot, Zoho, or LeadSquared
• Automated lead distribution based on project, location, and budget qualification
• Lead scoring workflows that surface hot buyers for your sales team each morning
• End-to-end integration: CRM ↔ WhatsApp ↔ Email ↔ SMS ↔ Calling diallers
• Sales team dashboards with live pipeline visibility and follow-up reminders
• Deduplication, data hygiene, and lead audit trails for accountability

WhatsApp is where Indian buyers actually communicate. I build automated flows that respond to leads 24/7, send property brochures instantly, and qualify buyers before your sales team picks up the phone.

• WhatsApp Business API setup with official verified green-tick account
• Automated chatbot responding to new leads within 60 seconds, any time
• Broadcast campaigns: brochures, floor plans, and video walkthroughs
• Lead qualification bot: budget, location preference, ready-to-move or new
• Appointment booking directly inside WhatsApp — no phone calls needed
• CRM integration: hot leads auto-assigned to sales agents on WhatsApp

Email remains the highest-ROI channel in real estate. I build automated email journeys that nurture leads from their first enquiry all the way to property visit booking — without any manual effort from your team.

• Welcome sequences introducing your brand, projects, and USPs
• Property alert emails sent automatically when listings match buyer criteria
• Drip campaigns that educate, build trust, and nudge buyers toward a visit
• Re-engagement campaigns for cold leads sitting in your CRM database
• Post-visit follow-up emails to convert fence-sitters into bookings
• HubSpot, Klaviyo, Mailchimp, and Brevo — fully managed and optimised

SMS has a 98% open rate — no other channel comes close. I design and manage bulk SMS campaigns and automated sequences that reach your leads directly on their phone, instantly and compliantly.

• Bulk broadcast SMS for new project launches and open house events
• Automated drip SMS sequences nurturing leads over days or weeks
• Transactional SMS for booking confirmations and site visit reminders
• Segmented campaigns by buyer type, budget range, and preferred location
• DLT-compliant templates for India (TRAI-approved sender IDs)
• Response tracking and callback triggering from SMS replies

While ads bring immediate traffic, SEO builds your brand for the long term. I optimise your website so it ranks on Google when buyers search for properties in your area — free, sustainable, and compounding over time.

• Keyword research targeting hyperlocal terms (e.g. "3BHK Bandra West under 2Cr")
• On-page optimisation of property listing pages, area guides, and landing pages
• Technical SEO: site speed, mobile-first indexing, structured data for listings
• Content marketing: neighbourhood guides, investment blogs, market reports
• Link building from property portals, news sites, and local directories
• Google My Business management for local map-pack dominance

Your social media presence builds trust before a buyer ever calls you. I create content strategies and manage channels that position you as the go-to real estate expert in your market.

• Instagram & Facebook: property showcases, testimonials, market insights
• Short-form video (Reels, YouTube Shorts) — virtual tours and walkthroughs
• LinkedIn content for commercial real estate and NRI investor audiences
• Community management: DMs, comments, and enquiries handled promptly
• Influencer and channel partner collaborations for wider reach
• Content calendar, scheduling, and performance analytics

I don't guess — I measure. Every campaign is backed by data, every landing page is A/B tested, and every lead source is tracked so you know exactly where your best buyers are coming from.

• Google Analytics 4 setup, event tracking, and conversion goal configuration
• Lead source attribution: know if buyers came from Google, Meta, or WhatsApp
• Landing page A/B testing — headlines, CTAs, images, form lengths
• Heatmaps and session recordings to understand buyer browsing behaviour
• Monthly performance reports: CPL, CVR, ROAS across all channels
• Funnel drop-off analysis and fixes: more enquiries from the same traffic

Words sell properties. Whether it's your Google Ad headline, property listing description, or an investment blog — I write copy (enhanced with AI) that makes buyers stop scrolling and start calling.

• Google and Meta ad copy that captures attention and drives clicks
• Property listing descriptions that sell lifestyle, not just square footage
• Landing page copy optimised for enquiry form submissions
• SEO blog content: area guides, market reports, buyer tips
• Email subject lines and body copy with high open and click rates
• AI-assisted bulk content for multiple project launches simultaneously

A poorly managed listing loses buyers before they enquire. I manage your presence on all major Indian property portals — ensuring listings are complete, optimised, and appearing at the top of search results.

• Listing creation and management on all major Indian property portals
• Optimised titles, descriptions, and amenity tags for maximum portal visibility
• High-quality photo and virtual tour uploads with correct ordering
• Featured listing and sponsorship management for premium placement
• Lead response management and portal enquiry tracking
• Pricing and availability updates in real time as inventory moves

I bridge the gap between marketing and tech. No waiting for a developer to set up a subdomain, configure email, or fix deliverability. I handle the complete technical foundation — so campaigns never fail because of infrastructure.

• Domain registration, transfers, renewal, and subdomain management
• Hosting setup on cPanel, Cloudflare, AWS, or managed WordPress hosting
• SSL certificate installation, CDN setup, and website speed optimisation
• MX records, SPF, DKIM, and DMARC configuration for email authentication
• Email domain warm-up protocols to protect inbox deliverability
• Uptime monitoring and emergency recovery during high-traffic launches

Every missed call is a missed sale. I design and manage Interactive Voice Response systems that ensure every inbound lead is captured, qualified, and routed to the right sales agent — 24/7, without manual intervention.

• IVR flow design tailored to real estate enquiries: project selection, budget range, and visit scheduling
• Multi-level call routing — direct high-intent leads to senior agents, cold leads to nurture queues
• Missed call auto-callback triggers with WhatsApp follow-up within seconds
• Call recording, transcription, and quality monitoring for sales team coaching
• Virtual number management for tracking ad-source attribution (Google vs Meta vs portals)
• Real-time CRM integration — every call logged with caller details, duration, and outcome
• Toll-free and DID number setup with TRAI-compliant IVR prompts for India
• Business hours routing — after-hours calls auto-diverted to WhatsApp bot or voicemail